LARA (Waray for ‘weaving’) is a fashion and lifestyle brand that takes our traditional notion of the banig and redefines it.
Lara, Waray for ‘weaving,’ is the brainchild of Samar Governor Ann Tan in collaboration with tourism arm Spark Samar. Though the brand was initially created to uplift the plight of the Basiao Native Weavers’ Association (BANWA),” it has evolved to become a sustainable livelihood project that offers contemporary fashion and lifestyle creations.
Traditional weaves and locally-made textiles are back in the spotlight with the help and support of budding designers and independent groups. With this collective effort, we're brimming with optimism that age-old traditions and art forms won't cease to exist. They need to be seen more than just as pasalubong and memorabilia, which is what Lara strives for.
It’s hard to imagine how life has been like for residents of Basey, Samar in the last five years. A town located in the Visayas Region, Basey made headlines when it was devastated by super typhoon Yolanda (Haiyan) in 2013. Recovery, rehabilitation and rise seemed an impossibility especially considering the large-scale havoc that the typhoon had wrecked on the municipality.