Samar’s fashion products on display in Vegas

By Roel Amazona 

Published on August 15, 2019

TACLOBAN CITY -- Basey, Samar’s high-end woven bags made their debut at a three-day international tradeshow in Las Vegas, Nevada in the United States.

The bags, under the brand Lara, are on display at the "Magic 2019", the biggest tradeshow for emerging brands at the Las Vegas Convention Center on August 12-14. Lara is a local term for weaving.

Lara is one of the products under the "Spark Samar" tourism program launched in 2015. The brand has been selected by Fashion Philippines under Project Women to join the international trading event.

Samar’s Lara brand bags Katha Award in

Manila Fame

CATBALOGAN CITY, May 3 (PIA) -- Samar’s Lara brand bagged the Best Product Design award in the fashion design category at the recently concluded 69th Edition of the Manila FAME Katha Awards held at the World Trade Center in Pasay City, April 27.


The best product design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15%), and product innovation (35%). 

Lara’s Amon Collection was featured in the said event wherein the Tamsi (bird) banig bag was nominated for the Katha Awards. Amon which means “ours” featured the endemic birds found in the Province of Samar.

By Golda Meir T. Tabao 

Published on May 3, 2019

By Sara de los Reyes

Published on August 25, 2018

ArteFino 2018: Governor Sharee Ann Tan Of Lara Is Samar's Dream-Weaver

Stylish Filipinas carry their day-to-day life essentials in their bags and never leave home without them; but for the women weavers of Samar, bags are, in fact, much more than just a fashion accessory and the very reason they've rediscovered diginity, pride, and a new lease on life itself.

The seemingly random combination of Samar, fashion, and weaving might sound like an unlikely formula for success, but Samar Governor Sharee Ann Tan is out to prove everyone wrong—or rather, she already has. 

Working tirelessly to better the lives of the people she serves, this public servant's greatest feat to date is being a key player in the development of Lara, a keenly watched brand of locally woven bags, shoes, hats, and other accessories for men and women that even the most fashion-conscious Filipino has come to notice. 

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